Outdated
Our goal was to reflect their minimalist identity while creating a smooth, clutter-free shopping experience that makes it simple to explore everyday essentials.
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Fashion and Apparel
E-commerce Store
Services
Shopify Development
Category
Fashion and Apparel
Client
Antony Ayad
Problem – Taking Essentials Online
Outdated EG needed a proper online home for their essentials and everyday basics. The brand’s focus on simplicity and comfort meant the website had to feel the same: clean, fast, and straightforward. The challenge was building a Shopify store that could present products clearly, without noise, and make it easy for customers to shop the basics they use every day.
What We Looked At
Keeping the design minimal so the clothes speak for themselves.
Making sure browsing feels natural on mobile, since most customers shop from their phones.
Quick load times — nobody waits around for basics.
A checkout process that’s simple and practical for people buying multiple items.
Solution – A Simple, Functional Store
We built Outdated EG’s Shopify store around clarity and function. Nothing overdesigned, nothing extra — just a reliable store that reflects the brand’s approach.
What We Delivered
Clean design: Neutral colors and simple layouts, letting essentials stay front and center.
Easy navigation: Collections structured so customers can quickly find tops, bottoms, or everyday pieces.
Performance: Optimized images and code for smooth browsing, even on mobile data.
Mobile-first: Designed with small screens in mind, so it feels just as good on a phone as on desktop.
Straightforward checkout: Fewer clicks, faster orders, better for repeat customers.
Scalable setup: Built so the brand can keep adding new basics or bundles without a rebuild.
Result – Essentials Made Easy
The result is a store that looks and works the way Outdated EG’s products feel: simple, dependable, everyday ready. Customers get a smooth shopping flow, the brand gets a solid foundation to grow online, and the essentials are presented with the clarity they deserve.
